Ah the goody bag. Runners love their goody bags. And who wouldn't? It's free stuff. And hopefully tons of free stuff. It's like having a second birthday with hidden treasures inside your bag.
So with anticipation you pick up your bag, hoping it's heavy. What did they give me? You ask. But what if they didn't give you much? What if they gave you essentially nothing?
So though goody bags are a very nice amenity, if you don't have much to offer, they can backfire. Opening a bag with a free energy gel and a coupon for example can be quite the letdown. Especially if you paid a lot for the event.
So how do you fill those goody bags? Ask around. Do some internet searches for promotional materials. Contact local businesses. Ask sponsors for a donation and in return they get their name/logo on the swag they helped pay for to put in the bag. Or they can even pay for the actual bag to put the swag in and in return get their name on it...a great ROI Look at other races and see who contributed to their goody bags.
Coupons are nice, but products are better. Not sure why, but even a sample of lip balm seems to be well received when it's free. So try not to load up with just coupons. Include free products. Ask area run shops for some promotional items.
Spend time researching and asking. You'll find plenty of free items, well worth your efforts. It takes time. But if you are patient, you'll be rewarded not only with heavy goody bags, but happier runners.
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