Cotton Versus Technical
A long time ago, one of the many questions asked by all event directors was simply answered. That question being “do I offer participants a cotton or technical shirts?” It was simple in that cotton was the primary fabric available.
But times have changed. Though cotton is still a lower cost option, technical fabrics are not far behind. Which begs the question, does the added cost outweigh the benefits? And once again, the answer is simple.
First and foremost, from a cost standpoint, technical fabrics, primarily polyester no longer cost much more over cotton. But in terms of benefits there is a huge difference.
Polyester fabrics wick moisture. In the cold they keep you dry and thus warm. In the heat, they breathe and thus keep you cooler. Whereas cotton in the winter will simply hold moisture causing your body to lose more heat. And in the summer, that cotton shirt will not only get incredibly heavy with all the moisture it holds, but will simply not breathe making exercise anything but comfortable.
So clearly, there is a benefit in the eyes of your participants as to wanting technical fabrics over cotton. And participants have choices. They can choose from a number of races each weekend. And those still offering cotton, are likely to lose to those offering technical fabrics.
And equally if not more important, those events who give technical shirts over cotton, will see their event shirts worn well beyond race day. And what better form of free advertising than to have your participants running and walking alongside fellow future customers as they promote your event. All at no additional charge to you.
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